Thriving businesses have a successful online platform that works for them! Business is evolving, check your tech stats to see if you need an upgrade!
✔ Updated & Memorable Website
It might be tempting to save money and use a free URL from a webhost, however, it's not professional and consumers will be confused. Depending on your business, your URL should be listed as a .com, .net, .org, or .edu to increase your businesses credibility.
✔Enhanced SEO (Search Engine Optimization) Settings on Website
Visuals are the first thing a consumer sees. All photos need to be crystal clear, high-quality, and professionally taken when displayed on your online platform. This goes for your website, print graphics, and social media.
Visuals are the face of your online platform.
Your Logo should be in a format that will allow you to resize the image to virtually any dimension and still look good. Avoid putting fuzzy logos on any marketing campaigns. It should always appear crisp and professional.
Google Business is a must for any company or organization and the best part is, it's free! Google will list your business in a neatly displayed "ad" that shows consumers your location, contact information, hours, and specs.
Add some professional photos and a description to have an impressive Google impression.
✔ Email Marketing System
Email marketing is another freebie and it's incredibly effective. Emails can be automated (again for free!) and you can be creating leads in your sleep!
MailChimp is a user friendly, free, and popular choice for organizations and business around the world. When creating an email list, abide by the 3 to 1 rule:
3 informational/ educational emails to 1 sales pitch.
A quick way to be sent to the trash is by constantly trying to pitch a sale. Instead, become an educator in your field and send emails that will truly help your customers. This will in turn entice them to buy from you when they need your products and/ or services!
✔ Active Social Media Accounts
Yet another freebie! If you are not utilizing these 3 social media platforms you have to start, today!
Facebook = Information
Linkedin = Connections
Instagram = Pictures & Tags
Below are my social media links, let's connect!
✔ Creative Graphics
Graphics and icons bring an edge to your overall design by offering variety. Look at how Square uses a variety of graphics, images, and icons to spice up their design and professionally draw the consumer's eye to the content.
✔ Impressive Business Cards
Ditch the boring blue and white business cards that everyone is passing out. Make a statement and start giving out business cards with an engaging design or unique texture to stand-out from the crowd!
Here are examples of a few unique and memorable cards:
✔ Engaging Blog
I would encourage you to go the extra mile, put in the extra minutes, and create a blog for your business. Blogs position you as an educator in your field and it also lets your audience know that your website and information is up to date.
For example: If you are a restaurant you could post a "behind the scenes" video of your chefs in action once a month, include a few cooking tips, and a picture of the finished meal. Customers would love the inside peek and might even come try new foods just because it looked so good on the blog!
How does your business add up?
Jessica Jones, Owner & Lead Designer of Digital Entrance
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