So let's take a look at how YOU can stand out and make an impact by correcting the 3 biggest logo mistakes. 1. Detailed to the MaxProblem: When a logo is too complex the eye loses what is truly important, the brand. Additionally, when a design is too detailed, resizing the logo to fit onto a business card might result in the blending of details making the design look overwhelming or muddy. Solution: Let's say you are a realtor and want a house represented somehow in you logo. A house design doesn't need to include windows, doors, a street light, and a garage to convey to the eye that it is a house. Instead, the design can be simplified and still convey to the eye that it represents the real deal. This also creates room for creativity. Typically a logo is a manipulation of an object to represent an idea or mission. The more creative and simple a design, the better! 2. Totally Plain JaneProblem: Let's revisit my last sentence, "The more creative and simple the design, the better!" 🤔 Doesn't that sentence contradict this next point? Not at all! What I mean by "Plain Jane" is when a logo looks like the rest of the logos in an industry, uses only plain typography, and/ or uses an image that is so boring it hurts. A logo is a companies identity which means it needs to be unique, relatable, and memorable. Solution: Use imagery that enforces your companies goal/ mission in a simple but unique way. Give your designer a few different symbols that relate to your industry to work with. If you want your logo to simply be typography make sure to still be a little creative to ensure customers remember who you are! 3. Clashing ColorsProblem: Navy blue and black looks like a bruise, Purple and brown is atrocious, and red and blue with out white is questionable. Whew! Glad I got that off my chest! 😉 Although a designer will design anything you want with whatever color scheme you give them, consider if your favorite colors actually complement each other. A bad color scheme can make your brand look unprofessional or outdated! Solution: Colors opposite of each other on the color wheel are complementary and will look awesome together! Play around with different shades of the classic colors to create a more unique feel. Here is a color wheel that shows complementary colors. Need Help with Your Brand Identity?Let's help you stand out!
AuthorJessica Jones, Owner and Lead Designer of Digital Entrance You Might Also Like...
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AuthorJessica Jones, Owner of Digital Entrance and Lead Designer. Archives
March 2019
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