By having a website, businesses are able to widen their scope and are no longer purely limited to geographic location. With a website, a Michigan store owner could reach a Florida customer and make a sale!
If more people are aware that a business exists, the more traffic that business will receive. An increase in traffic means an increase in sales and the more deals a business closes the more money the business makes!
97% of consumers are looking online for local businesses for a preview of a product and/ or service. Consumers want to know what to expect before they make contact with a business. By supplying a preview of a product and/ or service, the business creates comfort for the buyer by demonstrating their experience and knowledge.
Examples of Previews:
A website stays open even after a business is closed. An online platform allows a business to be accessible 24/ 7 and can answer questions for consumers when the owner is sleeping! A clever way to redirect a late customer is to have a closed sign that looks like this:
People are more likely to buy from someone who they have a connection with. Here is an example of how a website can start a relationship:
Tim is looking for a mechanic to do some work on his beloved 1965 Ford F100. When searching, Tim finds several mechanics in his area but only one stood out among the rest. Ernie's Body Shop has a picture of Ernie's personal classic car collection on the website's homepage. Immediately, Tim now feels more connected to Ernie's shop and is more inclined to take his beloved truck in for service simply because they share an interest in classic cars. An interest Tim would not have known if it weren't for Ernie's website!
What kind of similar connection can you make with your customers?
Time is money, right?
A website not only increases productivity for the customer but for the business owner and employees as well. If a customer is able to preview the product and/ or service before making contact with the business, it saves time during the sales process by decreasing explanation time. Which leads me into my next point...
A great website provides useful and pertinent information for it's customers to utilize quickly and effectively.
Essential information for every website:
Advertising a business can be a time sucker for owners and managers, however, it doesn't have to be! A website should help a business shine in any marketing campaign. It's a source of referral, it's always accessible, and most of all it's east to update and showcase the latest and greatest product and/ or service a business is offering!
Ever want to make money while you sleep? Now you can! Online shopping is being utilized by more that 80% of Americans and is progressing in popularity and versatility. Setting up an online store is simple, easy to manage, and can help build residual income for your business!
Things to Consider When Selling Online:
1. Presentation: When selling products online make sure the preview photos are crystal clear and look polished.
2. Systematize: Have a system for delivery and/ or pick-up ready before posting products.
3. Collecting Payment: To sell online you will have to go through a 3rd party vendor such as PayPal, Square, or something similar. These services all have surcharges, do your research on which service would best fit your business before committing to the online marketplace.
It's the end of 2018 and if a business does not have a website then the question is asked, "Are they still open?"
By having a website, a business has immediate credibility. If the website looks good and is engaging, the business' credibility soars over it's competitors. The website is quickly becoming the customer's first impression, so it needs to be amazing.
3 Easy Ways to Increase Credibility:
The initial start-up cost of a website can be fairly expensive depending on what a business needs. However, long-term maintenance can be kept to as little as $100 a year! So for a platform that will increase a business' credibility, accessibility, productivity, sales, traffic, advertisement, and customer satisfaction all in one place is an extremely cost effective asset to any business or organization.
Jessica Jones, Owner and Lead Designer of Digital Entrance.